Bon-Ton braces for tough holiday

Lillo, Andrea
December 2002
Home Textiles Today;12/2/2002, Vol. 24 Issue 13, p6
Trade Publication
Focuses on the growth strategy of the Bon-Ton Inc. for Christmas season in retail environment in York, Pennsylvania. Statement of Frank Tworecke, vice chairman and chief merchandising of Bon-Ton on sales expectation; Consideration of price competition; Identification of promotional campaigns.


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