TITLE

Bon-Ton braces for tough holiday

AUTHOR(S)
Lillo, Andrea
PUB. DATE
December 2002
SOURCE
Home Textiles Today;12/2/2002, Vol. 24 Issue 13, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the growth strategy of the Bon-Ton Inc. for Christmas season in retail environment in York, Pennsylvania. Statement of Frank Tworecke, vice chairman and chief merchandising of Bon-Ton on sales expectation; Consideration of price competition; Identification of promotional campaigns.
ACCESSION #
8596022

 

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