TITLE

Cleaning Up the "Greenwashing"

AUTHOR(S)
Bragg, Lynn
PUB. DATE
March 2013
SOURCE
Ceramic Industry;Mar2013, Vol. 163 Issue 3, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the "Green Guides" environmental sustainability revisions released by the U.S. Federal Trade Commission (FTC). The revisions are developed as response to increasing green marketing declarations which made consumers more aware on how products affect the environment. Aside from addressing unqualified sustainability claims, the changes also focused on recyclability issues. The creation of the How2Recycle system by the Sustainable Packaging Coalition is also noted.
ACCESSION #
85946822

 

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