TITLE

DEVELOPMENT OF THE MEXICAN USER SATISFACTION INDEX (IMSU) TO EVALUATE SOCIAL GOVERNMENT PROGRAMS IN MEXICO: THE CASE OF THE DAYCARE SOCIAL PROGRAM

AUTHOR(S)
Calleros, Odette Lobato; Rivera, Humberto; Serrato, Hugo; Delgado, Marco Antonio; León, Christian; Acevedo, Adriana; Gómez, Maria Elena; Cervantes, Paola; Ramírez, Ignacio Méndez
PUB. DATE
December 2012
SOURCE
Journal of Consumer Satisfaction, Dissatisfaction & Complaining ;2012, Vol. 25, p118
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article summarizes the methodology and the results obtained for the Mexican Customer Satisfaction Index (IMSU), a national index implemented for measuring consumer satisfaction in Mexico. It mentions that IMSU model adapted from the American Customer Satisfaction Index (ACSI) model. It expects that IMSU can be a powerful tool for improving social programs and related government policies in Mexico.
ACCESSION #
85941789

 

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