TITLE

The power and reliability of consistent messaging

AUTHOR(S)
FAZEKAS, DAVID
PUB. DATE
March 2013
SOURCE
Smart Business Detroit;Mar/Apr2013, Vol. 8 Issue 4, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how the perception of a brand affects a prospect's buying decision. It suggests ways to get brand messaging across in a consistent manner. Channels to consider include social media, mobile or tablet experiences, and print marketing. The author suggests that a solid marketing strategy can save one from losing consideration.
ACCESSION #
85911825

 

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