TITLE

SERVICE IS THE PROBLEM. TECHNOLOGY IS THE ANSWER

AUTHOR(S)
Sturgill, Nicole
PUB. DATE
March 2013
SOURCE
Credit Union Magazine;Mar2013 Supplement, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the responsiveness to costumer needs in financial services. It states that members remain loyal when there is ease in doing business with an organization. It mentions that CEB TowerGroup analysts found that 39% of customers are less likely to leave an institution when banking issues are resolved. It adds the use of interactive voice response (IVR) system to direct members to the right person with .
ACCESSION #
85878262

 

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