Superior profitability through innovation

Wilkinson, Jeffrey
February 2013
Australian & New Zealand Grapegrower & Winemaker;Feb2013, Issue 589, p76
The article discusses the key role played by packaging and marketing innovations in improving profitability in the winery business. It describes the crucial role that the Wine Communicators of Australia (WCA), an independent association of wine professionals, can play in providing support to winemakers and assisting them with marketing strategies for selling the products. Several benefits regarding the membership of the WCA are highlighted.


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