TITLE

Arriba, Arriba, Arriba

AUTHOR(S)
McClellan, Steve
PUB. DATE
November 2002
SOURCE
Broadcasting & Cable;11/25/2002, Vol. 132 Issue 48, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the growth of Spanish-language television as the fastest advertising medium as of November 25, 2002. Financial gains for spot television and seven major broadcast networks; Loss suffered by the Internet as advertising media. INSET: MORE UPS THAN DOWNS.
ACCESSION #
8581451

 

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