TITLE

TECH

AUTHOR(S)
MacMillan, Gordon
PUB. DATE
February 2013
SOURCE
Marketing (00253650);2/6/2013, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author presents his opinion on the need for marketers' social media strategies to have a clear purpose and focus. He discusses topics including the economic benefit of utilizing online social networks like Twitter, Tumblr, and Google+ in an innovative manner, why unfocused marketing strategies will produce no return on investment, and what brands can do to improve online content in their advertising campaigns. INSET: THE Wall.
ACCESSION #
85710382

 

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