MacMillan, Gordon
February 2013
Marketing (00253650);2/6/2013, p21
Trade Publication
The author presents his opinion on the need for marketers' social media strategies to have a clear purpose and focus. He discusses topics including the economic benefit of utilizing online social networks like Twitter, Tumblr, and Google+ in an innovative manner, why unfocused marketing strategies will produce no return on investment, and what brands can do to improve online content in their advertising campaigns. INSET: THE Wall.


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