A nova "boa-nova": marketing de medicamentos e jornalismo científico nas páginas da revista brasileira Veja

Vaz, Paulo; Portugal, Daniel B.
November 2012
Comunicação, Mídia e Consumo;Nov2012, Vol. 9 Issue 26, p37
Academic Journal
This article analyses the status of medication in contemporary ethic, showing how it is built in opposition to the ordinary consumer good. However, this opposition is not only theoretically flawed but also, in practice, induces pharmaceutical labs to construct marketing strategies based on the exploration of the credibility of persons and institutions. In order to study the influence (direct or indirect) of such strategies in journalistic news about health, we analyzed news stories about diseases from the Brazilian news magazine Veja.


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