Acxiom Rebuilds from Scratch

Kiger, Patrick J.
December 2002
Workforce (10928332);Dec2002, Vol. 81 Issue 13, p52
Discusses the reorganization of Acxiom Corp. in the U.S. Background on the organizational structure of Acxiom prior to its reorganization; Reasons behind the reorganization; Benefits of the organizational approach adopted by the company. INSET: Acxiom Builds Bold New Culture.


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