TITLE

Tesco and Asda at loggerheads in strapline row

PUB. DATE
October 2002
SOURCE
Marketing (00253650);10/24/2002, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the dispute between Tesco PLC and Asda Group PLC after Great Britain's greatest retailer attempted to trademark advertising straplines identical to those used by Asda Group PLC.
ACCESSION #
8560357

Tags: CONFLICT of interests;  TESCO PLC;  ASDA Group Ltd.

 

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