TITLE

Selling sports

AUTHOR(S)
Rigual, Luis R.; Bustos, Sergio R.
PUB. DATE
August 1998
SOURCE
Latin Trade (English);Aug98, Vol. 6 Issue 8, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the two-year contract signed by the United States-based GEMS Television and US Women's National Basketball Association to bring basketball games to viewers in Latin America.
ACCESSION #
854533

 

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