TITLE

Not Just a Pretty Typeface

AUTHOR(S)
Raz, Tahl
PUB. DATE
December 2002
SOURCE
Inc.;Dec2002, Vol. 24 Issue 13, p120
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of company logo in promoting the company and its business. Problem of White Mountain Footwear in brand recognition; Decision to hire BrandEquity International to revamp the image of the company; Benefits of the logo redesign. INSET: Getting the Look.
ACCESSION #
8542972

 

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