Not Just a Pretty Typeface

Raz, Tahl
December 2002
Inc.;Dec2002, Vol. 24 Issue 13, p120
Focuses on the importance of company logo in promoting the company and its business. Problem of White Mountain Footwear in brand recognition; Decision to hire BrandEquity International to revamp the image of the company; Benefits of the logo redesign. INSET: Getting the Look.


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