TITLE

Inventive promoter views sow's ear as silk purse

PUB. DATE
November 2002
SOURCE
Furniture/Today;11/18/2002, Vol. 27 Issue 11, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details the marketing strategy used by furniture retailer Pat Coslett in Evansville, Indiana. Sale of items following the flooding of showroom; Installation of mini rain forest to cover leaking roof; Provision of entertainment at the store.
ACCESSION #
8538950

 

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