Sokol, David
November 2002
Shopping Center World;Nov2002, Vol. 31 Issue 11, p34
Trade Publication
Reports the creation of the NikeGoddess, a concept store of Nike Inc. exclusively for women in the U.S. Decrease on the sales of sports apparel to women; Identification of Nike as a for-guys-only brand; Prediction on the growth of sales for women's footwear and sports apparel by 2005.


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