Bauer fights back

Sokol, David
November 2002
Shopping Center World;Nov2002, Vol. 31 Issue 11, p20
Trade Publication
Focuses on the business plans of Eddie Bauer Inc. Closure of the twenty stores of the company for the year 2003; Appointment of Mullen Advertising for the launching of advertising campaigns of the company; Awareness on the identity of the retailer.


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