TITLE

Bauer fights back

AUTHOR(S)
Sokol, David
PUB. DATE
November 2002
SOURCE
Shopping Center World;Nov2002, Vol. 31 Issue 11, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the business plans of Eddie Bauer Inc. Closure of the twenty stores of the company for the year 2003; Appointment of Mullen Advertising for the launching of advertising campaigns of the company; Awareness on the identity of the retailer.
ACCESSION #
8536742

 

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