A Study on Customer Preference and Satisfaction towards Restaurant in Dehradun City

Joshi, Neha
October 2012
Global Journal of Management & Business Research;2012, Vol. 12 Issue 21, p39
Academic Journal
India is in the midst of the restaurant revolution. The revenues hotel and restaurant industry in yr.2006-2007 increase of nearly 22 %...The eating habits of people are changing; the style of cooking and the ingredients used increased the popularity of Indian food all throughout....... Indian food had experienced a tremendous change, people started following cooking style and adopted eating habit according to their religion. At present Indian food is recognized all over the country...service quality is an attitude or global judgment about the superiority of a service, industries expectation .service quality determine an organization success or failure, the satisfaction is a function of consumer, encounter. The level of satisfaction may be influence by various attitudes from internal, external factor. The demand for food away from home is dramatically increasing. According to the2003/04 Indian Household Economic Survey, the average weekly household expenditure on meals away from home increased from $13.80 in 2000/01 to $19.20 in 2003/04 (Ministry of Health, 2006). The growth of demand for food has prompted an expansion of the Indian foodservice industry. The national foodservice industry annual sales rose from $3,176 million in 2002 to $4,800 million in 2007- a nominal Growth of 51 percent. There was also an analogous trend from 2002 to 2006 in the increase of the number of food service outlets and employees from 8,368 to 10,681 and 59,700 to 78,540 respectively (Restaurant Association of India, 2007). The expansion of the number of foodservice outlets has lead to an intensely competitive foodservice industry in India (Restaurant Association of India, 2006). This study aims to contribute to the limited research in this area and provide insight into the consumer decisionmaking process specifically for the India foodservice industry.


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