Impact of Television Food Channels on Society

Zaidi, Suhail Aziz; Zaidi, Sehrish Suhail; Akram Naseem, Muhammad
September 2012
Global Journal of Management & Business Research;2012, Vol. 12 Issue 17, p55
Academic Journal
The objective of this is paper to study the impact of TV food channels on society, with respect to economic, social and psychological aspects. Survey method is used to collect the primary data. In subcontinent eating is source of pleasure, entertainment, fun, and way to express love & respect to others. No clear evidence, but assumed by anthropologists that cooking fires began only about 250,000 years ago, accidently. Television is most effective means of communication; it has altered our activities, family and social interaction patterns, cultural practices, domestic & personal expenditure, and has greatly influences in decision making procedure. In Pakistan there are three 24-hours dedicated food channels, and study depicts they have created three factors in society i.e. Improvement, Change, and Awareness.


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