TITLE

GLOANNE'S STORE: SURVIVAL OF A MINI-STORE

AUTHOR(S)
Peru, Starsky; Schumann, Fred
PUB. DATE
January 2012
SOURCE
Journal of the International Academy for Case Studies;2012 Supplement 1& 2, Vol. 18 Issue Supp 1/2, p19
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents a case designed to teach management, strategic marketing management or an entrepreneurship course students about business strategies adopted by a small, family-owned business in Guam. Information on Gloanne's Store, a family-owned business founded by Gloria Taguiam in 1999, is given. The market competition among mini-stores in Guam is highlighted. Advertising medium used by Taguiam included the social networking sites Myspace and Facebook.
ACCESSION #
85332415

 

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