Peru, Starsky; Schumann, Fred
January 2012
Journal of the International Academy for Case Studies;2012 Supplement 1& 2, Vol. 18 Issue Supp 1/2, p19
Academic Journal
The article presents a case designed to teach management, strategic marketing management or an entrepreneurship course students about business strategies adopted by a small, family-owned business in Guam. Information on Gloanne's Store, a family-owned business founded by Gloria Taguiam in 1999, is given. The market competition among mini-stores in Guam is highlighted. Advertising medium used by Taguiam included the social networking sites Myspace and Facebook.


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