Donaldson, Thomas; H. Schoemaker, Paul J.
February 2013
California Management Review;Winter2013, Vol. 55 Issue 2, p24
Academic Journal
Systemic risks arising from underlying interdependencies can create havoc at an industry level and are often too formidable for any single firm to manage. The contagion effects of these risks, including the recent financial crisis, offshore oil spills, and the Japanese nuclear disaster, have upended industry practices. Sometimes they have even pulled economies apart at the seams. We recommend that leaders heed models of cooperative behavior found in nature by engaging in "Pelican Gambits," which we define as strategic moves towards cooperation in highly competitive economic environments for the purpose of limiting risk to one's firm, the industry and society.


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