Playing for points and staff attention

Smith, Nicola
January 2013
Marketing Week;1/24/2013, p36
Trade Publication
The article discusses the gamification of employee training initiatives as a means for increasing staff learning and motivation. Topics include experiential learning, brand ambassadors, social network profiles, returns on investment, and the social aspects of competition. Companies that have used gamification techniques are mentioned which include the business consultancies Bluewolf and Capgemini. INSET: Lush.


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