TITLE

Playing for points and staff attention

AUTHOR(S)
Smith, Nicola
PUB. DATE
January 2013
SOURCE
Marketing Week;1/24/2013, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the gamification of employee training initiatives as a means for increasing staff learning and motivation. Topics include experiential learning, brand ambassadors, social network profiles, returns on investment, and the social aspects of competition. Companies that have used gamification techniques are mentioned which include the business consultancies Bluewolf and Capgemini. INSET: Lush.
ACCESSION #
85273417

 

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