TITLE

LAST WORD

PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports developments related to product management in Great Britain as of November 2002. Development by Electronic Aromas of a mobile phone with a fragrance-releasing feature; Scheme of Proctor and Gamble Co. to allow consumers to smell the fragrance of Head and Shoulder shampoo through poster advertising; Claim on the usability of a plastic bra to enhance breast size without surgery.
ACCESSION #
8527300

 

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