TITLE

Let's get together and do some marketing

PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the use by companies of partnership marketing in Great Britain. Survey by marketing agency Mediator on the percentage of companies dedicated to partnership marketing practices; Interest of other sectors on the discipline; Emphasis given by the retailer sector on partnership marketing.
ACCESSION #
8527274

 

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