TITLE

Customer data gets wasted

PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the failure of retailers to make use customer data in Europe. Survey by management consultancy Accenture on the percentage of companies using customer data; Frequency of marketers in using customer data; Respondents to the survey.
ACCESSION #
8527272

 

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