TITLE

Self-centricity and the CEO

AUTHOR(S)
Wood, Robert
PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the role of chief executive officers on promoting brand consciousness. Power of executives to impact on the reputation of the brand; Identification on the types of chief executive officers; Impact of the absence of trust in executives on brands and shareholder value.
ACCESSION #
8527263

 

Related Articles

  • Consumer Reports. Mochari, Ilan // Inc.;Nov2002, Vol. 24 Issue 12, p108 

    Presents some lessons and business knowledge acquired by chief executive officers from their consumer experiences. Brand loyalty; Staff or employee empowerment; Customer service improvement.

  • LETTERS.  // Marketing (00253650);11/20/2003, p19 

    Presents several letters related to marketing that have been received by the November 20, 2003 issue of the journal "Marketing." Criticism for the article entitled "Chief executives cannot be aloof from their brand," by Laura Mazur published in the November 06, 2003 issue of the journal;...

  • Barclays' Barrett shows damage a CEO can do in just 20 seconds. Ritson, Mark // Marketing (00253650);10/30/2003, p18 

    A few weeks ago, the journal "Marketing" has published a splendid article on the use of employees in field marketing, which concluded that employees were an excellent way to communicate brand values. Unfortunately, even when the entire workforce has been carefully selected and schooled in the...

  • Blind loyalty's gone forever. Clark, Shawn // Marketing News;8/5/1991, Vol. 25 Issue 16, p14 

    The author presents a response to complains of chief executive officers that consumer loyalty has disappeared. According to the author, CEO are witnessed to a shift of consumers from their previous brand of choice to generic brands in their search for lower prices offered by competitors. The...

  • Road Warrior. Levenson, Eugenia // Fortune International (Europe);4/14/2008, Vol. 157 Issue 7, p25 

    The article profiles Ulrich Wohn, the president and chief operating officer for TAG Heuer North America. TAG Heuer's strong sales in North America are credited to a growing woman’s watch and jewelry market and a high profile advertising campaign featuring golfer Tiger Woods. Wohn offers a...

  • Loyalty Linkage. Crosby, Lawrence A.; Lunde, Brian // Marketing Management;May/Jun2007, Vol. 16 Issue 3, p12 

    The article discusses customer loyalty and retention, which are often overlooked by marketers. While chief executive officers consider these topics among the most important factors in conducting successful business, corporate marketing leaders are often more focused on marketing metrics and...

  • DPM'S DIARY.  // Computer Weekly;1/18/2005, p48 

    The article presents information on Asslic Information Age Forum. At ocrporate management team. Chief executive went on endlessly about budget cuts and something called Bogcaster Inc. Participants already had a unique font they were supposed to use for all external correspondence, plus special...

  • Back in fashion.  // Finweek;3/26/2009, p54 

    The article presents comments from Jean-Marie Dru, the worldwide chief executive officer (CEO) of TBWA, on marketing trends. According to him, advertising is more valued as a business tool and a more responsible corporate citizen. Moreover, Dru believes that the way brands are marketed is...

  • Mazda: New models, styling will boost its loyalty rate. Kranz, Rick // Automotive News;3/3/2008, Vol. 82 Issue 6297, p3 

    The article reports that Mazda Motor Corp. expects its loyalty rate to rebound. In 2007, Mazda's loyalty rate stood at 22.5 percent, compared to 58.1 percent for Toyota and 53.7 percent for Honda. Jim O'Sullivan, CEO of Mazda North American Operations, expects Mazda's loyalty rate to rise...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics