TITLE

Brands on a higher level

AUTHOR(S)
Thomson, Kevin
PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the level three branding concept used by companies to achieve sociability. Importance of pricing and product strategies on organizations; Reason on the attractiveness of sociable corporations to consumers; Discussion on the level three branding framework of a sociable company.
ACCESSION #
8527258

 

Related Articles

  • HAYATIN KALÄ°TESÄ° ( QUALITY OF LIFE) KAVRAMININ FELSEFÄ°K TEMELLERÄ°; ARÄ°STO, BENTHAM VE NORDENFELT. Işk, Abdulkadir; Meric, Metin // Ege Academic Review;2010, Vol. 10 Issue 1, p421 

    Quality of life is a popular modern subject. Nowadays the term "quality of life" is being used frequently in daily life We can observe the term in newspapers and TV commercials. It is often used as an argument for purchasing a certain product. The commercial claims that the product will raise...

  • Measuring Corporate Social and Environmental Performance: The Extended Life-Cycle Assessment. Gauthier, Caroline // Journal of Business Ethics;Jun2005 Part 2, Vol. 59 Issue 1/2, p199 

    This papers attempts to bridge business ethics to corporate social responsibility including the social and environmental dimensions. The objective of the paper is to suggest an improvement of the most commonly used corporate environmental management tool, the Life Cycle Assessment (LCA). The...

  • Quiet weekend leads into busy week with Fiddlers. Davis, Clara Jo // Malakoff News (TX);5/30/2008, Vol. 99 Issue 22, p12A 

    The article presents a perspective on the activities at Malakoff, Texas.

  • Learning What It Really Costs: Teaching Business Ethics With Life-Cycle Case Studies. DesJardins, Joseph R.; Diedrich, Ernest // Journal of Business Ethics;Nov2003 Part 2, Vol. 48 Issue 1, p33 

    Sustainability informs the framework for a seminar that we teach for junior and senior undergraduates entitled 'The Ethics and Economics of Sustainable Societies.' One of the class requirements has each student research and write a life-cycle case study, an exercise in which they trace the full,...

  • Conquering the costs of complexity. Gingrich, James A.; Metz, Horst J. // Business Horizons;May/Jun90, Vol. 33 Issue 3, p64 

    Discusses product management and flexible manufacturing in complex markets. Costs of complexity; Organizational operation and management; Decentralization of operations; Factors contributing to the success of manufacturing; Problems of uncertainty in production management; Demands on efficiency...

  • Social and environmental accounting: trends and directions for the future. Owen, David; Lehman, Glen // Accounting Forum;Mar2000, Vol. 24 Issue 1, p1 

    Introduces articles that explores directions in the field of social and environmental accounting. Exploration of the extent to which corporations are acting in the public interest; Effect of disclosure and reporting on discrimination in the workplace; Need for regulation to create and develop...

  • Accounting for macro-social impacts: a new research agenda. Mathews, M.R. // Accounting Forum;Jun2000, Vol. 24 Issue 2, p187 

    Examines the state of macro level social accounting to advocate the development of macrosocial accounting disclosures. Macro-social dimensions of operating private sector organizations; Quantification of the support received by private sector organizations from the public sector; Benefits...

  • Social and environmental accounting: trends and thoughts for the future. Lehman, Glen // Accounting Forum;Mar2004, Vol. 28 Issue 1, p1 

    Presents an introduction to the March 2004 issue of the journal "Accounting Forum."

  • Measuring corporate social orientation: The decision process approach. Evans, Dorla A.; Moussavi, Farzad // Journal of Socio-Economics;Spring91, Vol. 20 Issue 1, p1 

    Explores process as a foundation for social orientation measures. Traditional measures of social orientation; Operationalizing the decision-making process.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics