TITLE

From the green into the black

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the brand strategy of organic chocolate maker Green and Black's in Great Britain. Factors contributing to the demand increase of consumers for organic products; Efficiency of brand uniqueness on attracting consumers; Importance of packaging on promoting brand attractiveness.
ACCESSION #
8527255

 

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