TITLE

Sense and sustainability

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the perception of companies on sustainability. Importance of sustainability investments on gaining competitive advantage; Definition of sustainability; Contribution of sustainability on improving brand value.
ACCESSION #
8527250

 

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