TITLE

Hytner rises from dog's dinner to prime time

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles ITV marketing director Jim Hytner. Impact of the ITV Digital collapse on ITV brand; Philosophy of Hytner on running ITV; Benefit of merger on companies.
ACCESSION #
8527247

 

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