TITLE

Meaningful sponsorship

AUTHOR(S)
Harris, Will
PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the value of old style sponsorship on companies. Role of sponsorship on fostering brand awareness; Correlation between sponsorship and credibility; Reason of companies on sponsoring big events.
ACCESSION #
8527245

 

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