The virtual gaming world finally gives way to adland

Jones, Morag Cuddeeford
November 2002
Brand Strategy;Nov2002, Issue 165, p10
Trade Publication
Focuses on the move of Electronic games manufacturers on using brands to promote electronic games in Great Britain. Deal of Electronic Arts with McDonalds and Intel to advertise The Sims games series; Benefits of the in-game advertising concept on manufacturers; Evolution on the ad hoc approach of striking deals between brands and games.


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