TITLE

BRAND MOT

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents views of advertising executives and consumer on strategies to rebuild the Conservative Party image in Great Britain. Factors contributing to the brand decline of the party; Absence of ideology and policies governing the party; Importance of each main parties to stand for something different on the political process.
ACCESSION #
8527235

 

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