TITLE

MSN swoops in on AOL launch

PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Compares the Internet browser launching strategy of Microsoft and America Online (AOL) in the U.S. Theme of Microsoft of launching the Internet browser; Confidence of marketing director Bob Visse on the superiority of MSN products; Fanfare during the product launch of AOL.
ACCESSION #
8527232

 

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