TITLE

Why super Nova went supernova and vanished

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the reason behind the sluggish sale of revived 'Supernova' magazine. Theme of the television campaign of the magazine; Factors contributing to the low sales of the magazine; Reason of IPC on reviving the magazine.
ACCESSION #
8527229

 

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