TITLE

If I could get my hands on bonnie Scotland

AUTHOR(S)
Whitehorn, Will
PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the brand strategies of companies in Scotland. Factors contributing to the lack of self confidence among Scottish; Importance of an internal brand campaign on promoting modern Scotland; Reliance of companies on international companies to drive its own brands.
ACCESSION #
8527226

 

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