TITLE

Zero tolerance for time-poor, cash-rish cynical customers

AUTHOR(S)
Andrews, Tom
PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the demand of consumers for unique and valuable brands. Expectation of consumers for service experience to be quick and reliable; Failure of online shopping to meet customer expectations; Factors contributing to the evolution of rising brand expectations of consumers.
ACCESSION #
8527223

 

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