TITLE

First centre for integration to open in Luton

PUB. DATE
November 2002
SOURCE
Precision Marketing;11/8/2002, Vol. 15 Issue 7, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Great Britain's first Centre for Integrated Marketing has been given the approval to help what it labels as a fragmented and dysfunctional industry. Establishment of the center at the University of Luton in England; Research on the development of strategies, methods and tools to integrate customer relations.
ACCESSION #
8524825

 

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