TITLE

ISSUES ON DISABILITY ADVERTISING IMAGING IN MEDIA

AUTHOR(S)
Randjelovic, Nebojsa; Pirsl, Danica; Pirsl, Tea
PUB. DATE
September 2012
SOURCE
Sport Mont;sep2012, Issue 34-36, p536
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
A great many government organizations, charities, advocacy groups, consulting firms and media organizations are expending enormous amounts of resources because they all agree with the premise that media are a powerful educator for cultural values and attitudes. Social learning theory, cultivation and media dependency theory all support that premise, as does a body of work in the rehabilitation literature. In the small world of advertising the results of this study suggest that images of people with disabilities in advertising are a bigger part of the overall advertising environment than they were in 2001 despite the difficulties associated with contextual elements in an ad, and the public outrage/civil suits. But if we compare the appearance rate for AI advertising, as part of the total advertising environment, to the percentage of adults classified as disabled in the total U.S. population based, people with disabilities are very much under-represented (1.7% from this study as compared to 12% according to the 2009 Disability Compendium). If equal representation is the goal, we are not there yet. If acceptance of the use of disabled portrayals in general product advertising on the part of the advertising industry is the goal, then much progress has been made.
ACCESSION #
85227301

 

Related Articles

  • Media e democracia em Portugal. Cádima, Francisco Rui // Verso e Reverso;2010, Vol. 24 Issue 55, p11 

    Current young Portuguese democracy has had a troubled life on the media. All this period, from April 1974 until now, has been marked by a strong tension between the media system and political system. It seems that the latter has gained some ascendancy over the fi rst, which is nevertheless...

  • INDISPENSABILITY OF MOBILE PHONES: AN EXPERIMENTAL COMPARISON TO INTERNET AND TV. Petrovic, Otto; Platzer, Elisabeth; Maxl, Emanuel; Rauch, Wolf // Proceedings of the IADIS International Conference on WWW/Interne;Nov2009, p342 

    As media usage has changed in the course of time new media have captured more and more space in people's daily routines. This experimental research analyses the modalities and extents of some media's (TV, internet, mobile phone) indispensability to our lives. Therefore 64 students had to do...

  • Dependency and Adolescents' Perceived Usefulness of Information on Sexuality: A Cross-Cultural Comparison of Interpersonal Sources, Professional Sources and the Mass Media. Hetsroni, Amir // Communication Reports;Winter2008, Vol. 21 Issue 1, p14 

    Media system dependency theory is employed to examine the usefulness of information on sexuality in the eyes of Israeli Jewish and Arab adolescents. Arabs perceive most of the information sources as more useful than Jews do. In comparison with males, females perceive their parents as more useful...

  • Participation in Conversations about the News. de Boer, Connie; Velthuijsen, Aart S. // International Journal of Public Opinion Research;Summer2001, Vol. 13 Issue 2, p140 

    The active participation of the public in conversations about the news is important. Through discussion people develop and validate their own thoughts and opinions on issues about which they obtain information by following the news. People differ in the extent to which they use mass media to...

  • THE CRITICAL LINKAGE BETWEEN ONLINE AND OFFLINE MEDIA. PFETSCH, BARBARA; ADAM, SILKE; BENNETT, W. LANCE // Javnost-The Public;2013, Vol. 20 Issue 3, p9 

    In this article we argue that it is pressing to study the "hybrid media system" at the intersection of online and offline communication and its potential for agenda building. The topic is relevant because it is argued that the internet offers new opportunities of public influence for challengers...

  • The Everyday Life of Media Systems Dependency Theory. Westgate, Christopher // Conference Papers -- National Communication Association;2008, p1 

    Media systems dependency theory (MSD) accounts for ways in which media organizations (macro), interpersonal opinion leaders (meso) and individuals (micro) depend on each others' resources to achieve goals in a social context. In times of crises, the individual will depend on news media more...

  • The Media Dependence Model: An Analysis of the Content and Structure of U.S. News. Kennis, Andrew // Conference Papers -- National Communication Association;2009, p1 

    This paper posits an original model of news analysis that builds on past scholarship and applies unique improvements to bolster its applicability to describing patterns of news content primarily from U.S.-based, elite agenda-setting media. Primarily, this work attempts to demonstrate how the...

  • Social and Structural Constraints on Media Use in Incarceration. Lindlof, Thomas R. // Journal of Broadcasting & Electronic Media;Summer86, Vol. 30 Issue 3, p341 

    This study investigated the relationship of social-contextual features of incarceration to inmates' uses of media resources. Previous research indicated that inmates' modal responses to the incentives and deprivations of institutional life were linked to certain types of media dependency....

  • The Cultural Impact of Institutional Remix: The Formalisation of Textual Reappropriation within the ABC. Hutchinson, Jonathon // M/C Journal;Aug2013, Vol. 16 Issue 4, p12 

    The article discusses the cultural impact of institutional remix with the context of ABC Pool. It focuses on the media dependency theory that depicts subjective reality with phenomena and the exposure to the media. It mentions that activism focuses on people and organizations that promotes...

Share

Read the Article

Courtesy of AIRBUS FRANCE S.A.S.

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics