TITLE

Advertisers advised to prepare for widescreen

PUB. DATE
June 1998
SOURCE
Marketing Week;6/25/1998, Vol. 21 Issue 17, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that advertisers are being warned that campaigns must be shot to fit widescreen digital television, by ITV company. What could possibly happen if campaigns are not shot to fit these televisions; When ITV is expected to start broadcasting in both analogue and digital formats; Comments by Andy Richardson, director of advertising presentation at ITV sales house TSMS and a member of the presentation digital implementation group.
ACCESSION #
849246

 

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