TITLE

Global Comprehension

AUTHOR(S)
Soat, Molly
PUB. DATE
January 2013
SOURCE
Marketing News;Jan2013, Vol. 47 Issue 1, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents tips on creating accurate and locally comprehensible technical translations in the global expansion of a business-to-business (B-to-B) corporation. Topics include the importance of prioritizing key geographic markets, the significance of simplifying marketing messages before attempting translations, and a suggestion to attempt technical translation consistency through the use of the International Organization of Standardization's approved universal symbols.
ACCESSION #
84690244

 

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