TITLE

Bringing Social Media to Small Business: A Role for Employees and Students in Technology Diffusion

AUTHOR(S)
Bakeman, Melissa Mary; Hanson, Lee
PUB. DATE
December 2012
SOURCE
Business Education Innovation Journal;Dec2012, Vol. 4 Issue 2, p106
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Social media such as Facebook and Twitter have been adopted by many large corporations for marketing and promotion, but small businesses have been slow to follow suit, typically because of limited resources to devote to mastering this new marketing media. Employees who have grown up with information technology and social media represent a latent resource that could help small employers incorporate social media into their marketing efforts. In particular, college students in fields like Marketing, Information Technology or Communication among others, who may already be working for a small firm or will become employees after graduating, could play an active role in facilitating adoption of social media by small firms. Entrepreneurship and small business programs especially could support this process by preparing students to act as agents in a process of diffusion of social media within the small business economy.
ACCESSION #
84602060

 

Related Articles

  • Soci@logy. McCrea, Bridget // Black Enterprise;Mar2012, Vol. 42 Issue 8, p74 

    The article discusses how several African American small businesses have been using the social media to improve their revenues. Small businesses use social networking sites such as Facebook, Twitter and LinkedIn as a zero-cost marketing tool. Some of companies who have embraced social media are...

  • How to advertise your firm for free. Severs, Jon // PrintWeek;8/3/2012, p23 

    The article shares tips on how to advertise small businesses in the printing industry for free. It suggests the use of social media such as the networking sites LinkedIn, Twitter and Facebook, networking through local events, business forums and trade shows, and media events. It also recommends...

  • Small firms find social media sea legs. Davis, Andrea Muirragui // Indianapolis Business Journal;8/27/2012, Vol. 33 Issue 26, p1A 

    The article reports on the application of social media by small businesses in Indiana. It mentions veterinarian Greg Manusson's experience of establishing his business online and interaction with his customers through social media web resources such as Facebook and Twitter. Furthermore, Lorraine...

  • A PLACE IN THE CROWD. ROBISON, JENNIFER // Las Vegas Business Press (10712186);8/12/2013, Vol. 30 Issue 32, p6 

    The article focuses on the use of social media by small businesses. It cites the 2013 Small Business Authority Market Sentiment Survey which found 57 percent of respondents had a Twitter or Facebook account. The biggest constraint that is time is discussed along with the potential for negative...

  • SOCIAL MEDIA: GOALS, CHALLENGES AND VALUE TO SMALL FIRMS. Derham, Richard; Cragg, Paul; Morrish, Sussie C. // International Council for Small Business. World Conference Proce;6/1/2012, p1 

    This paper investigates the value to small businesses of using social media. It takes the cases of two wineries and examines the different goals, technologies used, results achieved and value created through the use of social media. We find that value creation is manifested in the reach, brand...

  • Facebook and Twitter fight for small advertisers. Vicki Owen // Mail on Sunday;11/17/2013, p92 

    SOCIAL media giants Twitter and Facebook are going headto-head to attract small business advertisers in Britain.

  • Small Businesses to Further Embrace Social Media in 2014. Eddy, Nathan // Channel Insider;1/27/2014, p1 

    The article focuses on the report from Ad-ology Research regarding the small and midsize businesses (SMBs) and social media in 2014. It says that a quarter of the SMBs, which are embracing the free postings on social media networks, are expected to spend more money for advertisement on sites...

  • SOCIAL MEDIA MARKETING EFFORTS CREATE WEB OF RISKS FOR MANY FIRMS. DUNNING, MATT // Business Insurance;1/20/2014, Vol. 48 Issue 2, p0006 

    The article discusses a survey conducted in June 2013 by Grant Thornton LLP of Chicago, on the use of social media by small to mid-sized companies which found that 68 percent of the respondents use Facebook, LinkedIn and Twitter for strategic planning and 66 percent plan to increase their online...

  • THE IMPERATIVE TO TEACH STUDENTS SOCIAL MEDIA SKILLS. Henry, Regina; Venkatraman, Santosh // Review of Higher Education & Self-Learning;Summer2013, Vol. 6 Issue 21, p174 

    The 21st century learners entering the business world must know how to leverage technology to operate successfully in the business world. In most business education programs, soft skills such as communication are usually apart of the core curriculum. With the recent development of social media,...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics