TITLE

High-Low Fling

PUB. DATE
December 2012
SOURCE
WWD: Women's Wear Daily;12/10/2012, Vol. 204 Issue 119, p18b
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the success of the retail collaboration between big box retailer Target and luxury department store Neiman Marcus for the holiday 2012 shopping season. Topics include a history of Target's partnerships with luxury fashion designers, how Target and Neiman Marcus benefited from the partnership's luxury designs and inexpensive manufacturing, and a discussion of the promotion's advertising campaign featuring model Karlie Kloss.
ACCESSION #
84570562

 

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