TITLE

Surf and Beach Apparel

AUTHOR(S)
Cronick, Scott
PUB. DATE
November 2012
SOURCE
Souvenirs, Gifts, & Novelties;Nov/Dec2012, Vol. 51 Issue 8, p68
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article explores the importance of brand when it comes to offering surf and beach apparel. Surf shops including Clout Women & Surf Shop, Spyder Surfboards, Ocean Echo Surf Shop, and El Porto Surfboards use their own brand on apparel that produce better profits and drive business growth. Trends show the preference of surfers and beachgoers for traditional sweatshirts, T-shirts and other apparel with brand name and logos, as well as brand repetition, choice for brighter colors.
ACCESSION #
84507698

 

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