Surf and Beach Apparel

Cronick, Scott
November 2012
Souvenirs, Gifts, & Novelties;Nov/Dec2012, Vol. 51 Issue 8, p68
The article explores the importance of brand when it comes to offering surf and beach apparel. Surf shops including Clout Women & Surf Shop, Spyder Surfboards, Ocean Echo Surf Shop, and El Porto Surfboards use their own brand on apparel that produce better profits and drive business growth. Trends show the preference of surfers and beachgoers for traditional sweatshirts, T-shirts and other apparel with brand name and logos, as well as brand repetition, choice for brighter colors.


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