How to Build Customer Loyalty by Creating the Perfect Shopping Experience

Clark, Donald
January 2013
Crafts Report;Jan2013, Vol. 38 Issue 441, p20
The article discusses customer loyalty and gives five pieces of advice to retailers on how to build and maintain brand faithfulness, including providing information about the products, creating a comfortable shopping environment, and promoting a sense of belonging. Also mentioned is how to maintain customer loyalty if a business has no fixed location such as a seasonal or temporary store. INSET: Maintaining Loyalty...on the Road.


Related Articles

  • The added value of contextual motivations on consumer-brand relationships of self-gifts. Carnevale, Marina; Yucel-Aybat, Ozge; Block, Lauren // Journal of Brand Management;Jun/Jul2014, Vol. 21 Issue 5, p396 

    Consumers frequently engage in self-gifting purchases (gifts for one's self) and they do so mostly to reward themselves for a success achieved or to cheer themselves up after a failure. Thus, both 'reward' and 'compensation' motives might underlie consumers' self-gift purchases. Although...

  • Reaching out. Milne, Chloe // Investigate;Aug/Sep2014, Vol. 11 Issue 145, p8 

    A personal narrative is presented in which the author explores his experience of his stay and working in New York and his experience of facing the kindness from strangers in New York and also discusses the psychology of the people from New Zealand who are very shy to make connections with people.

  • Modes of belonging: citizenship, identity and difference in Indonesia. Robinson, Kathryn; Bräuchler, Birgit; Schröter, Susanne // RIMA: Review of Indonesian & Malaysian Affairs;2014, Vol. 48 Issue 1, p1 

    An introduction is presented in which the editor discusses various reports within the issue on topics including meanings of belonging, gendered expressions of identity, and expressions of cultural rights in Indonesia.

  • Live with Your Whole Heart. Brown, Brené // Prevention;Feb2013, Vol. 65 Issue 2, p64 

    A personal narrative is presented in which the author describes the learning's from a research she conducted to understand the importance of different emotions including courage, love and belonging.

  • How to get the royal treatment when you travel.  // Filipino Post;6/6/2013, p6 

    The article offers tips for getting the royal treatment during travel which includes using friend connections, taking advantage of reward programs and being fearless to ask for a better table or a bigger room.

  • Are You My Tribe? Ringwald, Molly // Tin House;Fall2014, Vol. 16 Issue 1, p194 

    A personal narrative is presented which explores the author's experiences of joining several artistic and acting clubs to feel a sense of belonging.

  • A Novel Therapy.  // Prevention;Sep2011, Vol. 63 Issue 9, p53 

    The article cites the findings of a study that relating to a fictional character can satisfy a person's sense of belonging.

  • The development of group connectedness and sense of community during a twelve-day winter journey on snowshoes: non-formal education through the Czech Outward Bound course. JIRASEK, IVO; DVORACKOVA, ADELA // Ido Movement for Culture. Journal of Martial Arts Anthropology;2016, Vol. 16 Issue 1, p39 

    Background and study aims. This paper deals with the perception of group connectedness and a sense of community among participants from the Czech Republic in an Outward Bound course, consisting of a twelve-day winter journey on snowshoes. Methods. For the purpose of this study we chose a mixed...

  • Weave a Culture of Belonging. FREDERICK, BEVERLY // Spirituality & Health;Mar/Apr2015, Vol. 18 Issue 2, p22 

    A personal narrative is presented which explores the author's experiences of creating a culture of belonging through shared music and dance.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics