TITLE

How to Build Customer Loyalty by Creating the Perfect Shopping Experience

AUTHOR(S)
Clark, Donald
PUB. DATE
January 2013
SOURCE
Crafts Report;Jan2013, Vol. 38 Issue 441, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses customer loyalty and gives five pieces of advice to retailers on how to build and maintain brand faithfulness, including providing information about the products, creating a comfortable shopping environment, and promoting a sense of belonging. Also mentioned is how to maintain customer loyalty if a business has no fixed location such as a seasonal or temporary store. INSET: Maintaining Loyalty...on the Road.
ACCESSION #
84320911

 

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