TITLE

SURVIVAL AND THE NEED FOR CONTINUOUS CHANGE

AUTHOR(S)
TOCKNELL, MARGARET DICK
PUB. DATE
December 2012
SOURCE
HealthLeaders Magazine;Dec2012, Vol. 15 Issue 11, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article highlights the accomplishments of Bruce Bodaken, chair, chief executive officer (CEO) and president of Blue Shield of California in San Francisco, particularly in guiding the company's journey toward helping people gain access to affordable healthcare.
ACCESSION #
83867999

 

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