TITLE

TESTING THE MARKET

PUB. DATE
January 1998
SOURCE
Practice of Public Relations: A Caribbean Perspective;1998, p26
SOURCE TYPE
Book
DOC. TYPE
Article
ABSTRACT
The article focuses on the role of public relations in marketing practices. It says that many companies, such as Cement Co. in Jamaica, have recognized the importance of public relations in their marketing functions because it can enhance their own profit margin in the long term. It mentions that market research can link the organisation with its market environment by using specification analyses and interpretation of information.
ACCESSION #
83844706

 

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