Revitalizing the CSI Brand

Geren, Ronald L.
March 2012
Construction Specifier;Mar2012, Vol. 65 Issue 3, p10
Trade Publication
The article presents information on the survey on brand revitalization process of the Construction Specifications Institute (CSI) based on renewed growth, industrial relevance, and industrial impact. It also examines members experience when they join or interact with each other under the CSI. It further informs about the challenges facing CSI which includes getting young professionals to participate, importance of having quality construction information and convincing industry professionals.


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