TITLE

Revitalizing the CSI Brand

AUTHOR(S)
Geren, Ronald L.
PUB. DATE
March 2012
SOURCE
Construction Specifier;Mar2012, Vol. 65 Issue 3, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the survey on brand revitalization process of the Construction Specifications Institute (CSI) based on renewed growth, industrial relevance, and industrial impact. It also examines members experience when they join or interact with each other under the CSI. It further informs about the challenges facing CSI which includes getting young professionals to participate, importance of having quality construction information and convincing industry professionals.
ACCESSION #
83760456

 

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