TITLE

A Touch of Humanity

AUTHOR(S)
MCDONALD, MICHELE
PUB. DATE
November 2012
SOURCE
Air Transport World;Nov2012, Vol. 49 Issue 11, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the new technologies which allows the integration of systems for an effective customer relationship management (CRM). It says that a service recovery system is being developed by Hewlett-Packard (HP) for a mishandled airline bag that needs a checked-bag fee. It also mentions the match key algorithm from the loyalty database of United Airlines (UAL) using names, telephone number, and address to identify customers and their travel patterns. INSET: POLE POSITION ENDEAVOR.
ACCESSION #
83751001

 

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