Switch to digital brings faster more flexible cinema adverts

December 2012
Cinema Technology;Dec2012, Vol. 25 Issue 4, p67
Trade Publication
The article focuses on the cinema advertising company Digital Cinema Media (DCM) that has switched to digitalization which will offer greater flexibility and improved speed of response to cinema advertisers. It discusses several benefits of switching to digital scheduling including less time for copy of delivery deadlines, increased precision of scheduling, and at the spot booking of screening. DCM also invested in digital projectors, software development and installation of satellite dishes.


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