TITLE

Switch to digital brings faster more flexible cinema adverts

PUB. DATE
December 2012
SOURCE
Cinema Technology;Dec2012, Vol. 25 Issue 4, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the cinema advertising company Digital Cinema Media (DCM) that has switched to digitalization which will offer greater flexibility and improved speed of response to cinema advertisers. It discusses several benefits of switching to digital scheduling including less time for copy of delivery deadlines, increased precision of scheduling, and at the spot booking of screening. DCM also invested in digital projectors, software development and installation of satellite dishes.
ACCESSION #
83744309

 

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