TITLE

No publicity is bad publicity

PUB. DATE
July 1998
SOURCE
Cabinet Maker;07/03/98, Issue 5095, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Clarifies that Jay-Be company is not worried about the publicity involving its celebrity endorser, Shane Ritchie's breakup of his marriage. Advantages of the publicity to the company, as pointed out by marketing manager Kate Hardcastle.
ACCESSION #
837421

 

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